As a Growth Lead for an e-commerce platform, you're preparing a deep-dive presentation on a sudden decline in conversion rates.
Consider these presentation approaches:
- Approach 1: Start with a detailed timeline of all marketing activities in the past quarter, then reveal the drop in conversion rates at the end.
- Approach 2: Begin by stating the expected conversion rate, then highlight the unexpected drop, explore possible causes, and conclude with data-driven recommendations.
- Approach 3: Open with technical details of the website's architecture, followed by user demographic data and finally the conversion rate issue.
- Approach 4: Present a series of data visualizations showing various metrics, leaving the audience to draw their own conclusions about the conversion rate drop.
Which approach best aligns with the principles of effective deep-dive presentations using the SCQA format?