Review the following statements comparing B2B partnerships as a growth channel with other partnership-based growth channels. Determine which of these statements are true:
- Statement A: Unlike influencer collaborations, B2B partnerships typically require long-term commitments and involve more complex legal agreements.
- Statement B: B2B partnerships often focus more on joint product or service development, while user referral programs are primarily aimed at amplifying existing product or service adoption.
- Statement C: The success metrics for B2B partnerships, such as joint revenue growth or market expansion, are generally more diverse than those for affiliate marketing, which often focus on sales conversions or click-through rates.
Select the true statement(s) based on your understanding of different partnership channels: