A tech startup is in the process of refining its growth strategy. As a growth consultant, you've been asked to evaluate their current planning process.
Based on your understanding of the OKR framework and its components, analyze the following statements and determine which ones correctly represent the different layers of planning:
- Statement I: "We aim to increase our marketing budget by 50% next quarter to boost sales." (How)
- Statement II: "Our goal is to become the leading AI-powered analytics platform in North America." (Why)
- Statement III: "We will launch a freemium model and focus on enterprise clients to maximize revenue while minimizing customer acquisition costs." (How)
- Statement IV: "By Q4, we plan to integrate three new data sources and release a mobile app." (What)
Which statements correctly align with their designated planning layers?