How Do Supply-Side Levers Enhance Retention in D2C Brands?

Match the following specific retention strategies to the respective supply-side lever as outlined in the D2C brand retention framework:


  • Strategy I: Implementing a system that includes regular product testing and customer feedback integration.

  • Strategy II: Launching a seasonal product line that reflects current trends and customer preferences.

  • Strategy III: Offering a loyalty program that provides progressive discounts on future purchases based on customer purchase history.

  • Strategy IV: Providing scheduled delivery options that allow customers to choose exact delivery times for their convenience.

Match each strategy to one of these levers: Delivery, Pricing, Quality, Variety.

Choose the closest answer: