A growth manager at an e-commerce company is deciding on a tool to enhance their customer relationship management. Evaluate the following factors to determine which are relevant to their decision:
- Factor I: The tool's ability to integrate with the company's existing e-commerce platform and data analytics systems.
- Factor II: The potential of the tool to handle an increasing number of customer interactions and data as the business grows.
- Factor III: The tool's feature to support multiple languages, considering the company's current local market focus.
- Factor IV: The overall cost of implementing and maintaining the tool, including training and support.
Choose the factors that are most relevant to selecting a CRM tool for an e-commerce company.