How to Test Growth Channel for Product-Market-Channel Fit?
Building on our understanding of various user growth channels and how to select and test them, this skilleton focuses on the crucial skill of using experiments to determine channel success.
Specifically, we aim to cover:
- ☞ Importance of conducting micro-experiments to test channel effectiveness.
- ☞ Criteria for successful channel experiments and how to achieve Product-Market-Channel Fit.
- ☞ Strategies for adjusting and refining channel strategies based on experimental outcomes.
- ☞ Nuances of scaling successful channel experiments to achieve Product-Market-Channel-Scale Fit.
Let's get started.