How to use Ad Sets and Ad Groups?
We learnt about levels of hierarchy in a digital advertising campaign, and ways to structure an ad account and its campaigns in the previous skilleton.
In this skilleton, we move to the next level, and focus on the intricacies of Ad sets or Ad groups structuring within digital advertising campaigns.
Specifically, we will learn:
- ☞ How to effectively structure ad sets/groups for targeted audience reach.
- ☞ Strategies for optimizing budget allocation and bidding within ad sets.
- ☞ Techniques for enhancing ad placement and delivery to maximize campaign performance.
Let's dive in!