How to Set Up Measurement for a Campaign?
The 1st Digital Marketing skill we are learning is: How to Plan a Campaign?
For this skill, we have so far learnt the micro skills of Setting Platform Objectives for different types of campaigns & business objectives, and of building a Creative Strategy to achieve those objectives.
Next, we'll learn how to set up measurement for the campaign operationally.
Specifically, we'll learn how to:
- ☞ set effective measurement objectives,
- ☞ identify key data sources, utilize essential tools,
- ☞ monitor campaigns in real-time, and
- ☞ analyze and interpret data for actionable insights.
Let's get started!