How to Create Effective Ads?

Building on the foundational knowledge of structuring ad accounts and campaigns, and managing ad sets/groups, this skilleton takes a deep dive into the creation of effective advertisements.

Here, we focus on the art and strategy behind crafting impactful digital ads.


creative level objectives and levers in digital marketing channel

Specifically, in this skilleton, we will learn:


  • ☞ The nuances and best practices of various ad formats, including Static Image, Video, Carousel, and Interactive Ads.

  • ☞ How to align ad formats with campaign objectives to maximize engagement and effectiveness.

  • Criteria for selecting the most suitable ad format based on campaign goals, audience preferences, and platform specifications.



Let's begin!