How to use Customer Analytics and Customer Data Platform Tools to create a Unified Customer View?

We learnt about Growth Stack for online businesses, and tools specific to User Acquisition as the first two technical skills. In the current skill, we are going deeper into the tools in the Growth Tech Stack that help us enable and optimize Customer Lifecycle Marketing.

The first set of tools we focussed on was: Email Marketing & Push Notification Tools. In this skilleton, we are going to focus on: Customer Analytics & Customer Data Platform (CDP) Tools.

customer analytics and data platform use cases of growth stack

Specifically, in this skilleton, we will:


  • ☞ Learn the significance and practical use cases of CleverTap for engaging and retaining users.

  • ☞ Understand how to set up and effectively use CleverTap and Segment to unify customer data and drive personalized marketing campaigns.

  • ☞ Identify common pitfalls in using these platforms and strategies to avoid them, ensuring seamless operation and maximized results.


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