How to Define and Measure Activated Users?

Over the next 3 skilletons, we will learn how to improve Activation Rate for online products.

To begin with, in this 1st skilleton, we'll focus on understanding what Activation is and how to measure it for different business models.

defining activation threshold and metrics

Specifically, we'll cover:

☞ Defining Activation Rate: Explore how activation rate is defined and measured across various online platforms, including e-commerce, consumer apps, and SaaS businesses.

☞ Metrics for Activation: Learn about the specific metrics used to measure activation in each of these business models.

☞ Tracking and Optimizing the 'Aha Moment': Understand how to track the crucial 'Aha Moment' for users, and how to continuously adapt to changing user behaviors and preferences.

Let's begin!

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