How to Document Experiments and Campaigns?
While the previous skill focused on communicating new information updates through trackers, reviews, and presentations, we now turn to the skill of storing past Growth information effectively.
This skill is crucial for building a learning organization that uses past experiences for future success.
In this first skilleton, we'll cover documenting experiments and campaigns - the bread and butter of Growth teams in Internet Businesses. We'll focus on practical, actionable strategies for capturing insights from various Growth activities.
Specifically, we will cover how to:
- ☞ Document Growth initiatives: Learn how to effectively record key information for campaigns, channel tests, and A/B experiments.
- ☞ Capture actionable insights: Master the art of documenting not just what happened, but why it matters for future Growth strategies.
- ☞ Set up for scalable learning: Understand how proper documentation feeds into building a robust Growth knowledge base.
Let's begin!