How to use Meta Ads to drive Growth?
In this skill on paid advertising channels, we covered Google Ads in the first skilleton. We will be covering Meta Ads in this skilleton.
Specifically, this skilleton aims to:
- ☞ Define the criteria for selecting Meta Ads as the primary growth channel for a business, and contrast it with Google Ads.
- ☞ Give an overview of different campaign types available in Meta Ads.
- ☞ Cover each campaign type individually, especially its structure, use cases, and best practices.
Let's get started!