How to use Email Marketing and Push Notification Tools to Engage and Retain Users?

We have learnt setting up the overall Growth Stack for an online business as the first Technical skill for Growth. In the second skill, we went deeper into the tools in the Growth Tech Stack that help us enable and measure User Acquisition.

In this skill, we will go deeper into the tools in the Growth Tech Stack that help us enable and optimize Customer Lifecycle Marketing. And, among these tools, the first set tools we are going to focus is: Email Marketing & Push Notification Tools.
email marketing and push notification use cases of growth stack


Specifically, in this skilleton, we will:


  • ☞ Understand key features & best practices of Mailchimp - a popular Email Marketing Tool

  • ☞ Understand key features & best practices of OneSignal - a popular Push Notification Tool


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