How to use CRM and Omnichannel Marketing Tools to Enhance User Experience?

We learnt about Growth Stack for online businesses, and tools specific to User Acquisition as the first two technical skills. In the current skill, we are going deeper into the tools in the Growth Tech Stack that help us enable and optimize Customer Lifecycle Marketing.

We have covered Email Marketing & Push Notification Tools, and Customer Analytics & Customer Data Platform (CDP) Tools, so far. In the current skilleton, we will cover Omnichannel marketing automation tools & Customer Relationship Management (CRM) tools.


crm and omnichannel marketing use cases of growth stack

Specifically, in this skilleton, we will:


  • ☞ Explore the transition from single-channel strategies to integrated omnichannel marketing, highlighting the role of tools like MoEngage.

  • ☞ Understand the setup and effective use of Zoho CRM in managing advanced customer lifecycles.

  • ☞ Identify common challenges and best practices in utilizing these tools for enhanced customer engagement.


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