How to use Google Ads for driving User Growth?

Having covered the different categories of growth channels in the previous skill, we will go deeper into paid advertising channels in this skill. We will be covering Google Ads in the first skilleton.


google ads

Specifically, this skilleton aims to:


  • ☞ Define the criteria for selecting Google Ads as the primary growth channel for a business.

  • ☞ Give an overview of different campaign types available in Google Ads.

  • ☞ Cover each campaign type individually, especially its structure, use cases, and best practices.


Let's get started!

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