When to Prioritise different Growth Opportunities?

In the previous Skilleton, we mapped common growth problems & solutions for specific stages of an internet business.

In this Skilleton, we will invert that approach, and look at common growth ideas and see their applicability to different stages.

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The common idea buckets, that we will cover in this skilleton, are:

1. improving a funnel ratio (e.g. click rate, conversion rate, retention rate, etc.) , while keeping product, market, and channel constant

2. trying out a new channel, while keeping product and market constant

3. diversifying a new product/category, for the same market.

4. expanding to a new geography, or diversifying to a new customer persona

Let's understand them one by one with specific examples.