How to use Influencer Collaborations for driving Growth?
In the previous skill, we covered one set of push marketing channels i.e. paid advertising channels. In this skill, we will cover the other kind of push marketing channels which are partnership based.
In this skilleton, we will look at influencer collaborations as a growth channel.
Specifically, we will cover:
- ☞ How to see if it is the relevant growth channel for a scenario
- ☞ Three pillars of a successful influencer marketing growth playbook
- ☞ How to refine the playbook and scale this channel over time
Let's start!