Which Levers can Improve User Activation Rates?
In the first skilleton on improving Activation Rate for online businesses, we learnt how to to define activation for different types of online businesses and their corresponding metrics.
Next, we will build a structure around different categories of levers that can be employed to improve activation.
Specifically, we'll cover:
- ☞ Understanding of different types of levers: demand, supply, on-platform, and off-platform, to improve activation rates.
- ☞ Explore specific strategies within each lever category, tailored to the unique needs of D2C brands, marketplaces, consumer apps, and SaaS platforms.
Let’s start!