How to Calculate Customer Level Economics?
In order to learn how to build a Growth model for an internet business, we have learnt 2 micro skills so far:
☞ how to estimate its potential customers &
☞ how to calculate its order level economics.
In this penultimate micro skill, we will learn how to prepare & understand customer level economics of an internet business.
This skilleton will demystify terms like LTV/CAC ratio, payback period, churn rate, etc. for you.
Let's get started!