How to Optimise Digital Marketing Campaigns?
In Digital Marketing skills, we have so far covered the skills of how to plan a campaign and how to execute it. In the third and final skill, we are learning how to measure & scale a campaign.
In this second skilleton under the current skill, we will learn how to act on the measurements we learnt in the previous skilleton, in order to optimise a campaign.
Specifically, we will cover:
- ☞ Campaign Optimization Levers on the ad platforms: Learning techniques across campaign, ad set, and ad levels to boost overall effectiveness and ROI.
- ☞ Campaign Optimization Levers outside the ad platforms: Focusing on landing page and conversion funnel strategies to turn engagement into tangible results.
Let's get started!