How to Plan Creative Strategy for a Campaign?

The 1st Digital Marketing skill we are learning is: How to Plan a Digital Marketing Campaign?

For this skill, we first learnt the micro skill of setting objectives for different types of campaigns. Next, we are going to learn how to plan creative strategy for a campaign.

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Specifically, we will understand:

☞ the role of creative strategy,

☞ developing effective creative briefs,

☞ incorporating stakeholder insights, and

☞ ensuring each stage of the creative process contributes effectively to the campaign's success.

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Let's begin!