How to use Conversion Rate Optimisation Tools to refine Acquisition Strategies?

In the current skill, we are learning about the tools in the Growth Tech Stack that help us enable and measure User Acquisition.

The first set of tools we focussed on was: Analytics & Attribution Tools. The second set of tools we focussed next was: SEO & Advertising Tools. In this skilleton, we are going to focus on: Conversion Rate Optimisation (CRO) Tools.


common conversion rate optimisation use cases of growth stack

In this skilleton, you will:

  • ☞ Gain an understanding of the key features and functionalities of popular CRO tools such as VWO which help in optimizing website and app interfaces for better user engagement and conversion.

  • ☞ Learn best practices for implementing A/B testing, one of the core components of CRO, to empirically evaluate changes in web and app interfaces.

  • ☞ Discover how to use heatmaps and user session recordings to identify pain points in user experience and areas for improvement in the user journey.


Let's begin!

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