How to Conduct a Root Cause Analysis?

We learnt 'How to describe the present state of an internet business with data' as the first Analytical skill for Growth.

Now, moving beyond just describing using data, we are going to learn how to use data to derive insights, understand patterns, and uncover their root causes.

And, to learn this skill, the first micro skill we are going to learn is: How to conduct a root cause analysis (RCA)?


using root cause analysis to identify patterns and insights in business data


Specifically, in this skilleton, we will:

  • ☞ Understand the process of RCA, especially exploratory data analysis (EDA) & hypothesis generation

  • ☞ Learn and apply various RCA techniques, such as correlation, regression, time series analysis, etc.



Let's get started!