How to Set Campaign Objectives?
The core ideas of how to plan, execute, and manage a digital marketing campaign, are often common across all Growth channels.
We will focus on those common parts in this skill set, and the unique aspects of individual Growth channels later in User Acquisition Skills.
To learn the 1st skill of planning a digital marketing campaign, the first micro-skill we are going to cover is: How to set objectives for different types of campaigns.
This skilleton will help you understand:
→ different parts of the marketing funnel, and their respective campaign objectives.
→ the pitfalls of not following an objective-first thinking while planning a digital marketing campaign.
Let's get started!