How to Execute Retention Improvement Strategies?
In the previous skilleton, we went through the framework of retention levers and its nuances specific to different business models.
In this skilleton, we focus on practical strategies and tactics to execute those retention improvement levers effectively.
Specifically, we will cover:
- ☞ Data-Driven Retention Strategies: Understand how to use data, particularly NPS, to pinpoint retention levers and prioritize them effectively.
- ☞ Specific Retention Tactics: Learn how to design and implement retention tactics such as product drops, seasonal sales, loyalty programs, and winback campaigns.
Let’s start.