How to Define and Measure Retention Rate?

In this skill, we will explore how to improve retention rate for an online business. Before getting into the growth levers & tactics to do so, we will first learn how retention rate is defined and measured.


defining retention stages and metrics

Specifically, we will learn:


  • ☞ Defining and Calculating Retention: Understand how retention is defined and calculated across different business models.

  • ☞ Impact on Business Growth: Analyze how retention influences the growth models and viability of businesses.

  • ☞ Nuances of Retention Metrics: Examine the specific retention metrics used in e-commerce, consumer apps, and SaaS businesses.


Let’s start this detailed examination of customer retention.

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