How to Prepare Order-level or Unit Economics?

After learning how to estimate potential customers for an online business, the second step to learning how to build its Growth model is to understand its order-level economics. It will help you understand why not all costs are the same, and will also familiarise with many important concepts.

Additionally, this skilleton will demystify key financial metrics such as Gross Margin, CM1, CM2, CM3, Operating Margin, etc., for you.

At the end of this skilleton, not only you will be able to calculate these metrics, but also give business recommendations to improve them.

Let's get started!