How are User Growth Channels Categorized?
In order to learn how to pick the right growth channel for a business, we have to first understand different type of Growth Channels.
And, more importantly, we have to understand the criteria for the way they are categorized, because it will help us think about their suitability to a business more structurally.
Specifically, this skilleton aims to:
- → Classify the different types of User Growth Channels, distinguishing between Pull and Push strategies.
- → Further classify pull and push channels into virality-driven, editorial, and programmatic pull channels, as well as paid advertising and partnership-based push channels, respectively.
- → Provide insights on how these channels can be applied in various business scenarios, tailoring user acquisition strategies to match business objectives and target markets.
Let's get started!