How to use User Referrals for driving Growth?
After exploring influencer collaborations, we now turn to another vital push marketing channel in partnership-based growth: user referrals.
In this skilleton, we'll cover the nuances of creating and optimizing a user referral program.
Specifically, we will cover:
- ☞ Assessing the suitability of user referrals as a growth channel for different business scenarios.
- ☞ Strategies for designing effective referral programs and measuring their impact on user growth.
- ☞ Approaches to scaling referral programs, including funnel analysis and user quality management.
Let's start!