[Archived] Digital Marketing Manager @ Earthful

About Earthful
Earthful is an early-stage FMCG startup focused in the health and wellness space. The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.

About the role
Earthful is looking for a highly enthusiastic growth hacker & 360 degree media strategist, who can manage Earthful’s User growth journey end-to-end, across paid & organic channels (Facebook, Instagram, Google, Whatsapp, Email, Website SEO, etc.)

Earthful is an early stage startup and hence the candidate will have the opportunity to work closely with the founders. Earthful is looking for a candidate passionate about scaling a startup.

Your responsibilities will include:
☞ Strategize on Monthly Marketing Budget across channels & campaigns
☞ Strategize, Build and Optimize Ad campaigns across Meta, Google, Marketplace Ad platforms
☞ Post campaign Analytics to develop insights for optimizations
☞ Funnel optimization for improving overall platform RoAS
☞ Media management- Optimize on Ad creatives, Ad copy and Landing pages across platforms
☞ Overall Website Funnel optimization- through experiments on Content, UI/UX features, etc.
☞ Improving Retention funnel through Retargeting Ads, WhatsApp and Email campaigns, etc.

You should apply if you have:
☞ Minimum 2 years hands-on experience in Digital Marketing (Meta Ads, Google Ads)
☞ Strong Analytical bend & Data driven
☞ Must have hands-on knowledge of Facebook Ads Manager, Google Ads platform, Google Analytics, Facebook Business Manager, Google Merchant Centre, other relevant dashboards for Digital marketing
☞ Good Communication skills - written and verbal.
☞ Strong Google sheets or Excel knowledge

FAQ
☞ Location: Hyderabad
☞ Role type: Full-time. On-site.
☞ Experience level: 2+ years

How to Apply
You can apply by sending your resume to careers@earthful.me