[Archived] Marketing Intern @ Samodhan

About the company
At Samodhan, our mission is to empower members of low, and middle-income households, to build a financial safety net, and boost their credit score by leveraging their trusted network of friends and family.

Through an app, people can pool money with friends and family to build a communal emergency fund. This money is accessible to all participants in their time of need and can be withdrawn by any member through an approval process by others. The withdrawn funds act as zero-interest loans (if you withdraw more than your contribution) and repaying them will boost your credit score, unlocking access to capital that is currently inaccessible.

About the role
Your day-to-day responsibilities will include:
1. Collaborate with acquisition partners like NGOs, gig worker placement agencies, and trade unions to craft customized acquisition campaigns
2. Conduct on-field sessions organized by acquisition partners with potential customers to educate them about the product and drive conversions
3. Build a robust lead-conversion funnel using a combination of marketing content, phone calls, and in-person meetups

Direct acquisition:
1. Build an independent lead list of potential customers by door-to-door campaigning
2. Identify and train potential community champions who can bring in bulk acquisitions
3. Conduct in-person sessions with large groups to give live product demos and drive conversions

Creative Collateral:
1. Build a deep understanding of the segment and create relevant content aimed at driving conversions
2. Create marketing (written and visual) content using tools like Canva and ChatGPT

You should apply if you
1. are available for full time (in-office) internship
2. can start the internship between 16th Jan'24 and 20th Feb'24
3. are available for duration of 2 months
4. are from or open to relocate to Bangalore
5. have relevant skills and interests

* Women wanting to start/restart their career can also apply.

FAQ
- Location: Bengaluru
- Role type: Internship. On-site.
- Stipend: ₹ 20,000 /month

How to Apply
If the opportunity excites you & you meet the criteria, you can apply here