[Archived] Senior Media Buyer @ GoMarble
About GoMarble
GoMarble is an early-stage startup with a vision to empower SMBs globally to run high-performing digital ads. We are building an AI-first platform for marketing generalists to run effective media campaigns independently via our self-serve or managed-serve platform.
Our founders are graduates of IIT Kharagpur, IIT Bombay, and IIM Ahmedabad. They are seasoned professionals who have successfully exited a previous startup and have experience working at marquee firms such as McKinsey, ShareChat, and Goldman Sachs.
About the role
As a Meta Ads Media Buyer at GoMarble, you will be responsible for the development, implementation, and optimisation of Meta advertising campaigns for our varied clientele.
You will play a crucial role in helping our clients achieve their marketing objectives through strategic ad planning, performance analysis, and data-driven decision-making to maximise ROAS.
What We Offer:
☞ Competitive salary and performance-based bonuses.
☞ Opportunity to work with a talented and collaborative team.
☞ Continuous professional development and training opportunities.
Your responsibilities will include:
Campaign Strategy and Planning:
☞ Create tailored Meta Ads strategies aligned with clients' business goals and target audiences.
☞ Conduct thorough research to understand client industries, competitive landscapes, and audience behaviour.
Campaign Execution:
☞ Develop, manage, and optimize Meta Ads campaigns on Facebook, Instagram, and the Audience Network.
☞ Collaborate with the creative team to produce compelling ad creatives, including copywriting and visual elements.
☞ Configure ad sets, targeting options, and bidding strategies to achieve optimal performance.
Performance Analysis and Optimisation:
☞ Use Meta Ads Manager and other analytics tools to monitor and analyze campaign performance.
☞ Generate detailed performance reports and provide actionable insights to clients and internal teams.
☞ Continuously test and refine ad creatives, audience segments, and bidding strategies to enhance ROI.
Budget Management:
☞ Manage advertising budgets efficiently to maximize the impact of ad spend.
☞ Distribute budgets across campaigns and ad sets based on performance metrics and client objectives.
Communication and Reporting:
☞ Regularly communicate with the account manager to provide updates, gather feedback, and discuss campaign performance.
☞ Present data-driven insights and strategic recommendations to clients clearly and concisely.
Conversion Tracking and Reporting:
☞ Implement and manage Meta API conversion tracking to measure campaign performance and ROI accurately.
☞ Troubleshoot and resolve issues related to conversion tracking and data discrepancies.
☞ Learn and effectively utilize the Hyros platform for advanced tracking and attribution.
You should apply if you have:
Experience:
☞ 4+ years of experience in media buying with a strong emphasis on Meta Ads (Facebook and Instagram).
☞ Proven success in managing and optimising large-scale ad campaigns with significant budgets.
Skills:
☞ Extensive knowledge of Meta Ads Manager, including advanced targeting, bidding strategies, and optimisation techniques.
☞ Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
☞ Excellent communication and presentation skills, capable of conveying complex information to clients in an understandable manner.
☞ Proficiency in using analytics tools such as Google Analytics, Excel, and other reporting software.
☞ Understanding of Meta API conversion tracking and the ability to troubleshoot and resolve tracking issues.
Attributes:
☞ Highly organized with a keen attention to detail.
☞ Creative thinker with the ability to develop innovative advertising strategies.
☞ Proactive and results-oriented, with a passion for staying ahead of industry trends and best practices.
Preferred Qualifications:
☞ Experience with other digital advertising platforms (e.g., Google Ads, Amazon Ads) is a plus.
☞ Certification in Facebook Blueprint or similar programs.
FAQ
☞ Location: Bengaluru
☞ Role type: Full-time. On-site.
☞ Experience level: 4+ years
How to Apply
You can apply here