[Archived] Digital Marketing Manager @ Tata Indian Institute of Skills

About Tata Indian Institute of Skills
Grounded in the Tata Group’s legacy of building leading institutions like the Indian Institute of Science (IISc), TISS, TIFR etc.; Tata Indian Institute of Skills is an initiative of the Tata Group and the Government of India, aimed at building premier skilling institutes in India to set the benchmark in quality, scale, and industry relevance.

Tata IIS will focus on future skills and technical training that can support the GoI’s Make in India initiative and create a future ready workforce for our growing economy. The first two campuses will come up in Mumbai (on a 4-acre campus) and in Ahmedabad (on a 20-acre campus and with additional support from Govt. of Gujarat).

About the role
We are looking for an experienced Digital Marketer to join our team. This is a zero to one role ideal for someone who can operate on strong first principles and is excited about building a world class institute for the nation.

Your responsibilities will include:
- Independently planning and building a digital presence for Tata IIS in sync with the brand ethos
- Running Performance Marketing campaigns aimed at driving trainee registrations for its programs
- Supporting offline mobilization efforts with targeted digital activities
- Optimizing cost of reach/cost of acquisition/ click through rate

You should apply if you have:
- 3-5 years of hands-on experience in performance marketing
- Strong understanding of all aspects of performance marketing, including Facebook/Instagram ads and SEM
- Excellent analytical skills with the ability to interpret and leverage data for informed decision-making
- Ability to work independently in a dynamic and fast-paced environment

What We Offer:
An opportunity to
- Be a part of one the most respected and value driven business houses globally
- Have a positive impact on the lives of thousands of youth.
- Be part of a growing team of sharp, young minds who care deeply for the society

FAQ
- Location: Ahmedabad or Mumbai
- Role type: Full-time. On-site.
- Experience level: 3-5 years

How to Apply
UPDATE: this role is archived now.