How to use Analytics and Attribution Tools to measure Campaign Effectiveness?
Background:
Current Setup:
Overall Objective:
Specific Questions:
You're a Digital Marketing Strategist working with a growing e-commerce app. The app is expanding its marketing efforts across various channels and needs to refine its approach to mobile attribution to understand the impact of these efforts on user acquisition and engagement.
Current Setup:
The app has been using AppsFlyer for basic attribution tracking. However, the current use of the tool is limited, not fully capturing the intricacies of user behavior across different channels.
Overall Objective:
Your goal is to develop a comprehensive mobile attribution strategy using AppsFlyer, ensuring effective tracking and analysis across diverse marketing channels.
Specific Questions:
- Question I: Given a new social media campaign, how would you set up AppsFlyer to track its effectiveness in driving app installs and user engagement?
- Question II: Describe your approach to segmenting user data in AppsFlyer for a targeted email marketing campaign focusing on repeat customers.
- Question III: What automation features in AppsFlyer would you recommend to handle the increasing data from multiple campaigns?
- Question IV: How would you adapt the attribution model in AppsFlyer in response to a new paid search campaign's performance trends?
- Question V: Consider a scenario where the app's marketing team notes discrepancies in the attribution data for a recent in-app event. How would you use AppsFlyer's features to investigate and resolve these data discrepancies, ensuring accurate attribution and analysis?