How to use Analytics and Attribution Tools to measure Campaign Effectiveness?

We learnt 'How to set up Growth Stack for an Internet Business?' as the first Technical skill for Growth.

In the current skill, we are going deeper into the tools in the Growth Tech Stack that help us enable and measure User Acquisition. And, among these tools, the first set tools we are going to focus is: Analytics & Attribution Tools.

common analytics and attribution use cases of growth stack


Specifically, in this skilleton, we will:


  • ☞ Understand key features & best practices of Google Analytics - a popular Web Analytics Tool

  • ☞ Understand key features & best practices of Firebase Analytics - a popular Mobile Analytics Tool

  • ☞ Understand key features & best practices of Appsflyer - a popular Mobile Attribution Tool


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