How to Plan Your Growth Team Structure?

Situation:
You're a Growth Consultant working with GreenThumb, an online marketplace specializing in gardening tools and supplies. GreenThumb has established a loyal customer base but wants to scale its operations and capture a larger market share.



Complication:
GreenThumb's current team structure is largely based on traditional e-commerce roles. As they aim to grow, they're struggling to effectively manage both sides of their marketplace - sellers and buyers.

The leadership recognizes the need for a more specialized growth team but is unsure how to structure it for their unique business model.



Objective:

Design a growth team structure for GreenThumb that can effectively manage their marketplace dynamics, drive seller acquisition and buyer growth, and support their expansion plans.



Specific Questions:

  • Question I: What key roles would you prioritize in GreenThumb's growth team to address both seller and buyer sides of the marketplace? How would you justify these choices?

  • Question II: How would you approach structuring the growth team to balance acquisition efforts between sellers and buyers? What data points would inform this decision?

  • Question III: What process would you follow to identify and prioritize growth opportunities specific to GreenThumb's vertical marketplace?

  • Question IV: How would you design the team structure to support content-led growth, given the specialized nature of GreenThumb's product category? What key roles or sub-teams would you consider?

  • Question V: As GreenThumb scales, how would you evolve the growth team structure? What indicators would you use to determine when to add specialized roles or teams?

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