How to Plan Your Growth Team Structure?

In Organizational skills for a Growth Leader, we'll cover two key skills: How to build a Growth team and how to run one once it's built.

We'll focus on practical applications rather than classical organizational theories, specifically for Growth Teams in Internet Businesses.



In this first skilleton, we'll cover planning the Growth team structure. The second will focus on designing the hiring process.


planning growth team structure

Specifically, we'll cover:


  • Team design types: Divisional/GM, functional, and hybrid structures.

  • Suitable team designs: Structures for product-led, marketing-led, and content-led growth teams.

  • Team design evolution: How org structure changes with startup stage, including the shift from generalists to specialists.



Let's begin!