How to use SEO and Advertising Tools to optimize User Acquisition?

Background:
You are consulting for a startup specializing in sustainable home products. The startup has an online store and has been using basic digital marketing tactics. They now seek to enhance their online visibility and sales through focused SEO, PPC, and social media advertising strategies.


Current Situation:
The startup's website has not been fully optimized for search engines, and their PPC campaigns on Google Ads have been set up but are not performing optimally. Additionally, their social media advertising, particularly on Facebook, has not been effectively utilized for user engagement and conversion.



Overall Objective:

Developing an Integrated Digital Marketing Strategy:
Your objective is to create an integrated digital marketing strategy that leverages SEO, PPC, and social media advertising to increase online visibility, drive traffic, and boost sales for the startup.



Specific Questions:

  • Question I: Given the startup's current website status, list two specific SEO improvements you would suggest using tools like Moz or SEMrush.

  • Question II: What are two specific actions you would take to optimize the startup’s current Google Ads campaigns for better performance?

  • Question III: Identify two common issues that might be affecting the effectiveness of their Facebook Ads and propose solutions.

  • Question IV: Suggest one advanced targeting technique on Facebook Ads that could help the startup better reach its potential customers.

  • Question V: How can insights from PPC and social media advertising be used to inform and enhance the startup's SEO strategy?

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