How to use SEO and Advertising Tools to optimize User Acquisition?

We learnt about Growth Stack for online businesses, as the first technical skill. In the current skill, we are going deeper into the tools in the Growth Tech Stack that help us enable and measure User Acquisition.

The first set of tools we focussed on was: Analytics & Attribution Tools. In this skilleton, we are going to focus on: SEO & Advertising Tools.

common seo and advertising use cases of growth stack

Specifically, in this skilleton, we will:


  • ☞ Explore the functionalities and best practices of using SEO tools like Moz and SEMrush to enhance your website's visibility and organic reach.

  • ☞ Dive into the world of online advertising tools, understanding how to effectively use ad platforms such as Google Ads and Facebook Ads for targeted user acquisition.


It's important to note that we will go deeper into building and managing campaigns in the skill set on "Digital Marketing Skills for Growth". and explore each user acquisition channel in detail in the skill set on "User Acquisition Skills".

This skilleton, however, focuses on acquainting you with the common tools integral to the user acquisition aspects of the Growth Stack.


Let's begin!

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