How to use SEO for Organic User Acquisition?

Situation:

You are a Growth Consultant hired by 'TechGadgets', an online retailer specializing in consumer electronics. 'TechGadgets' offers a wide range of products and has an extensive library of content on its website.



Complication:

Despite having valuable content, 'TechGadgets' is struggling with low organic traffic and poor search engine rankings. The website's conversion rate is not meeting industry standards, pointing to underutilized SEO opportunities.



Objective:

Your task is to revamp the SEO strategy for 'TechGadgets'. The goal is to enhance search engine rankings, drive higher organic traffic, and improve conversion rates, focusing on various SEO aspects.



Specific Questions:
  • Question I: For 'TechGadgets' varied product range, outline your approach to conducting keyword research. How would you identify high-potential keywords for different product categories, balancing high-volume and long-tail keywords?

  • Question II: What specific on-page SEO tactics would you recommend for the product pages on 'TechGadgets'? Detail your suggestions for title tags, meta descriptions, and content optimization to boost search visibility and user experience.

  • Question III: Propose a content SEO strategy for 'TechGadgets' informational pages, like blog posts and buying guides. How would you use this content to attract and engage users, supporting the overall SEO objectives?

  • Question IV: What are the three top priority areas you would check first to optimize its technical performance for better search engine crawling and indexing.

  • Question V: Develop a backlink strategy for 'TechGadgets'. What methods would you use to identify potential backlink sources, and what tactics would you employ for effective link acquisition?

Sign in to submit