How to use SEO for Organic User Acquisition?

After exploring paid advertising and partnership-based push channels, this skill moves to pull marketing channels. In this skilleton, we will cover a key pull marketing channel: SEO (Search Engine Optimization).

This skilleton dives deep into the multifaceted world of SEO, essential for driving organic user acquisition.


seo channel

The objectives of this skilleton are:


  • ☞ To provide a comprehensive understanding of SEO's role in enhancing a business's online visibility and organic traffic.

  • ☞ To explore key strategies for effective keyword research, on-page optimization, and content enhancement specific to SEO.

  • ☞ To touch upon more advanced strategies such as use of programmatic SEO and use of generative AI in SEO.


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