What are User Growth Channels?
Growth can be achieved in one of two primary ways: increasing the number of users OR enhancing the value derived from each user. Our focus here is on the former — the diverse channels that facilitate the growth of a user base.
Channel Diversity in User Growth:
User growth channels are numerous and varied, each offering unique opportunities and challenges.
Common examples include social media platforms, search engines, email marketing, and influencer partnerships.
However, there are also less conventional channels that can be equally effective, such as offline events, podcasts, or webinars.
Thematic Categorization of Channels:
The core idea of this skilleton is that while a list of potential acquisition channels can be long, and new channel ideas might pop up all the time, they can generally be bucketed into thematic categories based on their nature and the approach they require.
This thematic classification helps in understanding a new idea's applicability to your particular situation.
Next:
In the subsequent concepts, we will categorize these channels based on common themes, providing a structured approach to understanding and using each for maximum user growth.
This systematic exploration will help in identifying the most suitable channels for specific business needs and objectives, setting the stage for effective user acquisition strategies.