What are the different types of campaigns available on Google Ads?
Understanding the different types of campaigns available on Google Ads is key to aligning them with your business objectives. This concept provides an overview of the top campaign types, their suitability for various business objectives, and the types of businesses they best serve.
Search Campaigns:
Search campaigns are ideal for businesses looking to drive sales or leads from users actively searching for their products or services.
This type suits businesses that offer specific solutions or products that people are likely to search for, such as home services or tech gadgets.
Display Campaigns:
Display campaigns work well for businesses aiming to increase brand awareness or retarget previous website visitors.
They are best suited for businesses with visually appealing products or services, like fashion or travel, that benefit from visual ads placed on various websites across the Google Display Network.
Shopping Campaigns:
Shopping campaigns are highly effective for e-commerce businesses looking to drive online sales.
They display products directly in Google’s search results, making them ideal for retail businesses with a strong online presence and a catalog of products.
These campaign types are just a few examples of what Google Ads offers. Each type serves different business objectives and suits various business models.
In the upcoming concepts, we will go deeper into each of these campaign types, exploring how to use them effectively based on your specific business needs.
First, we will focus on Universal App Campaigns and how they can be used to drive app downloads and engagement, a crucial aspect for businesses in the app industry.