What are the Key Campaign Types Available on Amazon Ads?
Grasping the diverse campaign types offered by Amazon Ads is fundamental for advertisers looking to optimize their presence on this platform.
This concept introduces you to the three primary campaign types: Sponsored Products, Sponsored Brands, and Sponsored Display Ads, each serving unique marketing objectives.
Sponsored Products:
Sponsored Products are designed to boost the visibility of individual product listings with ads appearing in search results and on product pages. Ideal for driving sales of specific items, these campaigns allow advertisers to target keywords and reach customers actively searching for similar products.
For instance, a coffee maker advertised through Sponsored Products could appear alongside search results for "coffee" or "espresso machines," directly reaching interested buyers.
Sponsored Brands:
Sponsored Brands help advertisers enhance brand visibility by featuring their logo, a custom headline, and multiple products in a single ad. These ads appear in more prominent positions, like the top of search results, directing customers to a custom landing page or a curated selection of products.
An example is a fitness apparel brand creating a Sponsored Brand ad to showcase their latest sportswear line to potential customers.
Sponsored Display Ads:
Sponsored Display Ads offer the ability to target and retarget customers both on and off Amazon, based on their shopping behaviors. These ads can appear on Amazon, third-party websites, and apps, providing a versatile tool for increasing product and brand awareness.
For example, a book publisher could use Sponsored Display Ads to retarget visitors who viewed their titles but did not make a purchase, encouraging them to return and complete the sale.
This overview serves as an introduction to the fundamental campaign types available on Amazon Ads, setting the stage for deeper exploration in subsequent concept cards. Understanding these campaign types is the first step toward crafting effective advertising strategies that align with your marketing goals and audience interests.