What are the Key Campaign Types Available on Amazon Ads?

Based on your understanding of the different Amazon Ads campaign types, match each campaign objective with the appropriate Amazon Ads campaign type:


  • Objective I: Increase visibility for a new line of kitchen gadgets by appearing in search results and on product pages.

  • Objective II: Promote a fashion brand’s seasonal sale with a custom headline and brand logo at the top of search results.

  • Objective III: Retarget customers who viewed your pet supplies but did not make a purchase, across Amazon and other websites.

Identify the correct Amazon Ads campaign type for each objective.

Choose the closest answer: