How to Structure RCA Presentation with SCQ Framework?
Having identified key metrics and conducted a thorough RCA in the first two skilletons, it's vital to communicate findings effectively to stakeholders.
The Situation, Complication, Question (SCQ) Framework is a structured approach that ensures clarity and focus in RCA presentations, driving home the insights and implications derived from the analysis.
Understanding the SCQ Framework:
The SCQ Framework is designed to structure communication in three parts:
- Situation: Clearly outlines the current state or background of the issue, providing a baseline understanding of the context and significance of the RCA findings.
- Complication: Addresses the challenges, issues, or changes that have arisen, necessitating the RCA. It sets the stage for why the analysis is critical and what's at stake.
- Question: Poses the main question or set of questions that the RCA aims to answer. This part helps focus the audience's attention on the core objectives of the analysis.
Example:
Imagine an online food delivery platform in India facing an unexpected downturn in customer retention rates.
Using the SCQ Framework, the presentation might begin with the Situation by stating the platform's historically strong retention rates and market position.
The Complication could introduce the recent drop in retention, highlighting changes in competition or customer preferences.
Finally, the Question would focus on how to understand the underlying reasons for this trend and identify strategies to reverse it.
By following this structure, the team can systematically address the issue, ensuring that the presentation is targeted, relevant, and easy to follow for the stakeholders.
This structure is opposite of a common pitfall of first outlining the methodology of RCA used; or giving primacy to explaining the techniques used and/or challenges faced; or even jumping to the insight without first setting up the context and the stakes.
Takeaways:
The SCQ Framework is a powerful tool in RCA presentation, providing a clear and structured approach to convey complex information.
It ensures that the audience grasps the context, the urgency of the issue, and the focus of the analysis. When applied effectively, it can lead to more engaged discussions, clearer understanding of the problems at hand, and a solid foundation for decision-making and action planning.
As such, mastering the SCQ Framework is a critical skill for any Growth Lead looking to communicate RCA findings efficiently and drive impactful change within their internet business.