What are User Advocacy-Based Push Channels?
Following our exploration of Partnership-Based Push Channels, let's look at User Advocacy Based Push Channels. These channels, while indirect like influencer or affiliate partnerships, uniquely leverage one-on-one connections between users for growth.
User Advocacy Channels Explained:
User Advocacy Based Push Channels capitalize on the personal recommendations and referrals of existing users. Common constructs include referral programs where existing users invite friends and earn rewards, and customer testimonial campaigns where users share their positive experiences.
For instance, a mobile app may offer in-app credits to users who successfully refer friends, or a fitness brand might encourage customers to share workout results on social media in exchange for discounts on future purchases.
Suitability for Businesses:
These channels are especially effective for businesses with a niche, well-connected audience. They work well for products or services with high Net Promoter Scores (NPS), indicating strong customer satisfaction and likelihood of recommending to others.
Businesses that provide a significant experience leap, such as innovative tech gadgets or transformative health and wellness programs, often find success with User Advocacy channels, as customers are naturally inclined to share these experiences.
Conversely, these channels may not be as effective for businesses with a broad target market, lower NPS, or for products that do not naturally encourage sharing and discussion, such as commonplace or utility items.
Effectively leveraging User Advocacy Based Push Channels can drive organic growth through the powerful medium of personal recommendations and trusted networks.