Product Launch on Amazon
You're the Ecommerce Consultant for an up-and-coming D2C brand. The brand has successfully launched two skincare lines on its own website, generating $500,000 in annual revenue.
The brand is planning its first launch on Amazon. However, historical sales data is only available from the brand's own store, making it challenging to predict performance on the new platform.
You've been asked to estimate sales for the first 3 months on Amazon to plan operations and decide on fulfillment options.
How will you approach this estimation? What key data points will you need? Where will you source this information?
The brand is planning its first launch on Amazon. However, historical sales data is only available from the brand's own store, making it challenging to predict performance on the new platform.
You've been asked to estimate sales for the first 3 months on Amazon to plan operations and decide on fulfillment options.
How will you approach this estimation? What key data points will you need? Where will you source this information?