Optimum Repeat Rate
You're a Growth Manager in a marketplace. The company aims to improve cost efficiency, setting a 60% repeat order target based on benchmarks.
A new growth channel scaled by another team is increasing new users, reducing the contribution of orders from existing customers to 40%. You have no control over that team.
→ How do you approach this situation?
→ What potential solutions would you consider?
→ How would you approach discussions with stakeholders about this challenge?
A new growth channel scaled by another team is increasing new users, reducing the contribution of orders from existing customers to 40%. You have no control over that team.
→ How do you approach this situation?
→ What potential solutions would you consider?
→ How would you approach discussions with stakeholders about this challenge?